Hussmann Australia and SES-imagotag signed a distribution agreement to launch an IOT platform for retailers in Australia. The partnership focuses on enabling Australian food retailers to create ultra-efficient, data-driven connected stores and further shopper engagement to better meet modern consumer expectations.
Physical retailers, under pressure from rising costs and shifting consumer behaviour, need to reinvent the in-store experience to improve operational agility and shopper engagement. Today’s shopper expects a seamless shopping experience across e-commerce and physical stores. As such, a digital platform that supports data-driven operational agility and an omnichannel shopping experience, such as dynamic pricing and click-and-collect, is now top priority for retailers.
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